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Haley Steinhauser
(562) 437-1411 ext 2721
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Len Abbazia
Springboard Public Relations
(732) 863-1900 ext 101 Serves as Critical Communications Conduit in the Battle Against Kidney Cancer

Kidney Cancer Association Optimizes FREE Conferencing Tool for Dissemination of Information to Patients, Doctors and Board Members

Chicago, IL (August 13, 2007) – Free Conferencing Corporation of America, the leading provider of FREE collaborative communications solutions, today announced at the ASAE & The Center Annual Meeting & Exposition, August 11-14, 2007, that The Kidney Cancer Association (KCA) has selected as its primary conferencing service of record to its entire network of patients, doctors and board members. Headquartered in Chicago, IL, KCA consists of 30,000 people throughout North America, the European Union and 100 nations globally.

Conference calling plays a pivotal role as an invaluable forum to share information related to this debilitating disease. “We hold conference calls with groups of patients throughout the world in need of medical information in a highly collaborative environment,” said William P. Bro, Chief Executive Officer, Kidney Cancer Association. “In addition, we hold similar calls with medical advisory board members and our own board of directors.”

KCA consumed approximately 2,000 to 8,000 minutes per month spent on an array of paid conferencing services that were causing a monetary drain on this nonprofit organization. The small charity required a cost-effective conferencing service which led KCA to select as its conferencing provider in 2005. Since then, KCA has saved thousands of dollars annually - money that can be applied to its core mission of education outreach, direct mail and funding of research related to kidney cancer.

KCA has been extremely satisfied with the level of service and multiple benefits. Up until late 2006/early 2007, the conferencing service operated flawlessly. Over the course of six months between October 2006 and March 2007, Bro and his staff received complaints of unexplained call drops from the cell phone carrier, AT&T.

The call blocking created a major obstacle for the nonprofit organization. "Since our charity uses this free service to reach physicians and desperately ill people who are fighting cancer, we treated this willful obstruction by AT&T as an urgent medical issue that needed prompt attention by the Federal Communications Commission as it affected public access to medical information," cited Bro. KCA outreached to and the response was immediate as the company set up new conference bridges quickly.

After a few weeks the matter was resolved with the FCC and AT&T agreed to stop blocking calls. Bro has since started using other services such as free conference recording. “We are taking conference recordings, converting them to podcasts and making them available on our website for members unable to attend a call,” Bro added.

To read more about how The Kidney Cancer Association has benefited from the use of, please visit:

About The Kidney Cancer Association

The Kidney Cancer Association (KCA) is a charitable organization made up of patients, family members, physicians, researchers and other health professionals. The non-profit organization funds, promotes and collaborates with the National Cancer Institute (NCI), American Society for Clinical Oncology (ASCO), American Urologic Association (AUA) and other institutions on research projects. KCA educates families and physicians, and serves as an advocate on behalf of patients at the state and federal levels. For more information, go to

About Free Conferencing Corporation of America

Free Conferencing Corporation of America, with headquarters in Long Beach, California, is the industry pioneer and leading provider of FREE collaborative communications solutions. With more than 4 million users per month and more joining daily, the company's flagship solution offers a high-quality, reservation-less conferencing service that is extremely easy to use. As further validation, more than 100 Fortune 500 companies are presently optimizing, including public sector agencies. Unlike other competitive offerings from paid and non-paid audio conferencing services,'s pioneering all digital network is built on voice routers versus analog-based conference bridges that can be prone to static and other noise. uses the PSTN (public switched telephone network) to deliver unparalleled, high-quality audio conferencing.  For more information, visit or call (844) 844-1322.