Accessibility Is the Key to Video Conferencing Value

key to accessibility

By Brad Dupee, EVP of Business Markets

Do you remember the days when businesses were required to invest in expensive conferencing infrastructures and high-end boardroom equipment to provide quality video conferencing?

Then there was the evolution to desktop systems reserved for people with certain letters in their titles. While there is still a time and place for these systems, particularly those big screens and integrated cameras and speakers, the use of video conferencing is changing. Thanks to FaceTime, which is used so frequently in our personal lives, video conferencing in our professional lives is gaining traction. And with the availability of cloud-based services, finally all knowledge workers have the opportunity to increase engagement and build business relationships. Today, enterprise collaboration relies on everyday meetings with video conferencing capabilities available through desktop PCs, laptops and mobile devices.

In the world of accessible business conferencing, however, all services are not created equal. Some services are exorbitantly expensive. Other conferencing systems can be limiting when users are only able to connect to similar endpoints. Others might fall short on capacity or functionality. At any point in the conferencing continuum, the value of video conferencing can be undermined.

Unified Communications with a software focus is recommended to keep video conferencing a productive solution. Incorporating all of a company’s conferencing needs, including video, with a comprehensive business conferencing solution like For Business™ answers those accessibility challenges. In a single application, users have an inexpensive, intuitive and high-quality way to meet with anyone, on a desktop or device, in virtually any location.

With For Business, companies get HD audio conferencing and online meetings with screen sharing and video conferencing for up to 1,000 participants. With our application, which has been recognized by users as the best web conferencing software in the industry, connecting to colleagues and associates has never been easier — no downloads necessary.

Now, that’s video conferencing with value.

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