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Frost & Sullivan Features For Business™ on the Impact of the Consumerization of IT on Conferencing and Offers Insights on How Enterprises Can Cut Costs by up to 80%

The world’s most recognized conferencing brand, today announces the release of a new white paper by analyst firm Frost & Sullivan. “Collaboration Reimagined: Enterprise-grade Conferencing without Breaking the Bank,” explores the friction between workers who desire to use their preferred communication services and IT departments that remain tied to expensive conferencing services with limited or even unused functionalities. The firm examines why IT departments should reassess their conferencing services in order to meet workers’ requirements and take advantage of new technologies that create substantial cost reductions.

“An estimated 80% of workers are using SaaS applications that are not approved by IT. This Bring-Your-Own-Application (BYOA) trend includes audio, web and video conferencing services, which forces IT to consider user-led solutions”, said Bob Wise, President of “With users in nearly all Fortune 500 companies, For Business is meeting the need for a conferencing solution that pairs ease of use and top-rated features with low costs.”

Evolving technology enables workers to access the latest communication platforms on demand without the constraints of formal IT purchase procedures. This paper discusses how many enterprise users have initiated grassroots adoption of conferencing and collaboration services that offer feature-rich solutions with significant cost benefits. IT and business leaders must now use these trends to their advantage and design custom conferencing services that address the various needs across their organizations.

“It’s time to re-evaluate legacy services with limited functionality that are renewed each year as standard checklist items,” said Roopam Jain, Industry Director, Enterprise Communications & Collaboration at Frost & Sullivan. “In our use of services, we found it to be a robust collaboration tool with high-quality audio and video conferencing that rivals industry competitors at a fraction of the cost.” For Business enables enterprises of all sizes to communicate with colleagues and clients across the globe. The proven conferencing platform, which is the fifth largest worldwide by minute volume, combined with managed services, dedicated bridges, integrations with leading applications and account management, is transforming the traditional approach to conferencing.

To download a free copy of “Collaboration Reimagined: Enterprise-grade Conferencing without Breaking the Bank”, click here. For more information, about For Business, visit our website.

About is recognized as a top conferencing and collaboration provider around the world, boasting more than 800,000 business customers, worldwide, including users from many Fortune 500 companies. Service offerings around the globe with unlimited use include: high-quality free HD audio conferencing screen sharing, video conferencing, audio and visual recordings, customized greetings, security features, desktop scheduling and mobile applications. Mid-market and enterprise customers can take advantage of For Business: high-quality, reliable and secure conferencing and collaboration services complemented by 24/7 customer support, enterprise account management teams, consolidated billing, customized user analytic reports, employee rollout and training and white-label services. was founded by David Erickson in 2001 and is based in Long Beach, California.