The right free webinar software can build brand awareness, engage the audience with content or deliver stellar lead generation. Better yet, a successful webinar can do all of the above. So when planning to host a webinar, says Forbes contributor Dave Hendricks, it’s critical that the basics — content, platform and marketing — are covered. With that in mind, below are a few steps to help you set up, plan and present your next webinar.
Content is where the magic happens
To make the grade, content must be well written, rigorously researched, visually compelling, carefully timed and targeted. Keep in mind that unless the webinar’s aim is to reach a top-of-funnel audience, targeting is key. So, if a prospective audience is comprised of multiple demographics, consider starting with just one.