We spend a lot of time in the marketing department evaluating the word ‘free’. As you can imagine, it’s everywhere. It’s in our company name. It’s in our logo. It’s on our website. It’s on our coffee cups. It’s on my pop-socket. It’s even on the license plate of my CEO’s car.
Generally speaking, people L O V E free things. Am I right? People will literally go out of their way to get free stuff. For example, the Chick Fil a across the street from our office opened last summer and they were giving away free chicken sandwich meals for a year, to the first 50 people in line on the day of their grand opening. I kid you not, there were people pitching tents in the parking lot to get their hands on that coupon book — including one of our own! Radio station phones are ringing off the hook each morning when listeners hear the ‘song of the day’ and call in to win free concert tickets. Target customers fly to the store when there is any kind of popular BOGO deal. We also can’t forget all you millennials who comment on your favorite bloggers Instagram post for a chance to win a free Le Creuset.