Tag Archives: facebook

Managing Brand Negativity on Your Social Networks

Social media is a very powerful marketing tool, but the conversational nature of social networks can make it difficult for organizations to maintain control of their brand. If your organization has profiles on social networking sites, be prepared to receive both positive and negative feedback from consumers. While social networking sites can open your organization to criticism, they also serve as very effective vehicles for managing customer complaints and improving your brand’s reputation in the process. Read More...