By Samantha Rosario
The primary goal of every supermarket is to maximize profits. To improve retail sales takes time and persistence. But, good planning and sticking to a sales strategy is only half of the work.
Studies show that customers tend to shop multiple retail supermarkets. Particularly in this digital age, consumer loyalty to just one store is dead. Yet even without that focused brand of customer loyalty, you still need to have loyal customers. Why? Loyal customers remain more profitable than non-loyal, even if they are harder to come by.