By Brad Dupee, Executive Vice President Business Markets, FreeConferenceCall.com for Business
For the last 10 years I have lead sales organizations, both large and small. Each was tasked with generating B2B revenue in the Unified Communications industry. During that time, it was common for these companies to create fear, uncertainty and doubt about the services provided by our competition. I even trained my teams to go particularly hard against up-and-coming players that provided free or low-cost services. We were very effective at creating an impression that the services provided by these players were second rate and could not possibly be as reliable, secure or as high-quality as required for big corporations to even consider. At the time, I couldn’t possibly have realized that towing this competitive line would serve to create one of my biggest career challenges yet.