Author Archives: Stephanie Turcios

Don’t Let the Name Fool You: Some Great Services Don’t Cost a Thing

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By Brad Dupee, Executive Vice President Business Markets, FreeConferenceCall.com for Business

For the last 10 years I have lead sales organizations, both large and small. Each was tasked with generating B2B revenue in the Unified Communications industry. During that time, it was common for these companies to create fear, uncertainty and doubt about the services provided by our competition. I even trained my teams to go particularly hard against up-and-coming players that provided free or low-cost services. We were very effective at creating an impression that the services provided by these players were second rate and could not possibly be as reliable, secure or as high-quality as required for big corporations to even consider. At the time, I couldn’t possibly have realized that towing this competitive line would serve to create one of my biggest career challenges yet. Read More...

Rules of Technology: Small Companies Often Beat the Big Ones

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By Bob Wise, President FreeConferenceCall.com

In direct contrast to the so called “Law of the Jungle”, where size rules the day, Stanford Graduate School of Business lecturer and entrepreneurship expert Mark Leslie recently published what he calls “Leslie’s Law”, proving that in the tech sector “small fish (almost always) eat big fish”. Leslie’s theory follows the relentless upmarket trajectory of start-ups and new technologies that erode market share from larger competitors until the “behemoths of the sector are forced to retreat back into a narrowing market niche.” Read More...

Engage Your Audience with a Personalized Wall

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A personalized Meeting Wall creates not only a first impression, but also a personal connection with your callers.

Don’t miss this opportunity to solidify your connections by customizing your Meeting Wall with a photo, your company logo and a brief description of what you do. Better yet, draw your participants into the action by posting a meeting agenda or shared presentation. The more you encourage participation, and personalize the experience, the more you can expect engagement from those in attendance. Read More...

You’re In Control with Web Controls

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We’ve all been there. You’re just ramping up your best-ever meeting overview when that perpetually late coworker rings into your conference line. Or, just as the your team is finally warming up and throwing out some great ideas – one colleague’s dog starts barking while the other walks into a coffee shop and forgets to put their phone on mute while they order a half-caff, non-fat espresso with extra foam. Read More...

Create Your Ideal Call Mood with Custom Hold Music

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Quick; think about your all-time favorite song. Hearing it? What intense emotional event in your life does it remind you of? Research published in the Psychology of Music indicates your musical preferences can tell someone a lot about you – from your politics to your age and even how you were raised. So it’s no surprise to learn that music can also be used to create certain moods, focus attention or even increase sales. Read More...

Employee Mobility and What It Means to Your Unified Communications Strategy

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By FreeConferenceCall.com President Bob Wise

Technology is transforming the world—and the way we do business. With an increasingly mobile and global workforce, more companies of all sizes are turning to phone and online conferences as a convenient, cost-effective way to stay connected with their employees, partners, vendors and customers. Read More...

Top Strategies for Creating A Truly Customer-Driven Company

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By Bob Wise, President FreeConferenceCall.com

Many companies today are focused on becoming customer-driven or customer-centric enterprises. The terms usually refer to a process of deploying business strategies throughout an organization to better understand and serve customers. That’s an admirable goal, but reshaping company culture can be a daunting task and many fail to get past fielding a few customer surveys or creating a customer advisory board. Others make great strides with their customer-facing workers, but fail to integrate back-office staff.
Whether you’re an entrepreneur with a new idea, a project team leader or an executive adjusting to new market realties, research around successful customer-driven ventures indicates there are three key strategies that contribute significantly to success. These strategies offer guidance for everything from creating the business model to retaining customers and letting them help you find new areas for growth. Read More...